The Colorful Legacy: Camlin & Subhash Dandekar

Camlin, a name synonymous with childhood creativity and essential office supplies, has been a part of Indian lives for generations. But have you ever wondered about the man behind this iconic brand? Today, we delve into the story of Camlin and its founder, the late Subhash Dandekar.

From Humble Beginnings to Stationery Giant
The Camlin story began in 1946 as a small company registered by KC Mahindra. In 1960, Subhash Dandekar took the reins and envisioned a path beyond just basic stationery. Under his leadership, the company expanded its product line to include high-quality art materials, a move that would define Camlin’s future.

The Birth of Camlin
The name “Camlin” itself was born during this period of diversification. In 1960, the company rebranded itself to reflect its focus on art supplies, and the now-familiar name “Camlin” was chosen. This marked a turning point, solidifying the brand’s association with vibrant colors and artistic expression.

Subhash Dandekar: The Man Who Shaped Camlin
Subhash Dandekar’s vision wasn’t limited to just art materials. He recognized the need for a well-rounded stationery brand catering to all needs. Over the years, Camlin expanded its offerings to include office supplies, professional artist tools, and educational items like math instruments, pencils, markers, and inks. This strategic diversification ensured Camlin remained a household name throughout a child’s school years and into their professional lives.

Beyond Products: A Legacy of Values
Subhash Dandekar’s leadership extended beyond product development. He emphasized the importance of ethical business practices and employee well-being. He believed in providing fair wages and creating a positive work environment, a philosophy that contributed to Camlin’s long-term success.

A New Chapter: Camlin and Kokuyo

In 2011, Camlin entered a new phase. The leading Japanese stationery maker, Kokuyo Co., acquired a majority stake in the company. This strategic partnership allowed Camlin to leverage Kokuyo’s global reach while introducing Indian consumers to innovative Japanese stationery products. Subhash Dandekar, even after stepping down from his active role, remained the chairman emeritus, a testament to his continued influence on the company.

A Lasting Impact
Sadly, Subhash Dandekar passed away on Monday, July 15th, 2024 at the age of 86. He has left behind a rich legacy, not just for Camlin, but for the Indian stationery industry as a whole. His vision and leadership transformed Camlin from a small company into a national brand, synonymous with quality and artistic expression.

Camlin Today

Today, Camlin continues to thrive under the Kokuyo Camlin banner. The brand offers a vast array of stationery products, catering to students, artists, and professionals alike. From vibrant watercolors to reliable ballpoint pens, Camlin remains a trusted companion on every creative and professional journey.

The Colorful Legacy Lives On
The next time you pick up a Camlin product, remember the story behind the brand. It’s a story of vision, innovation, and a commitment to providing quality and value. It’s the story of Subhash Dandekar, the man who brought color to countless lives.